The Furniture Factory, LLC rebrands itself as CAM Millwork
EASTON, Penn., Jan. 28, 2021 – CAM Millwork, a leading millwork company based in the Lehigh Valley, officially announced its corporate rebrand, updating its visual identity to coincide with its revamped New Business and Digital Marketing strategies.
The logo features the company name – a rich blue “CAM” in a smooth and flowing stylized typeface with “MILLWORK” snugly tucked underneath in steel grey that matches the hue of a saw blade wrapping around the entire wordmark. A cyan highlight ties it all together, creating a definitive, striking appearance.
The legal entity name, The Furniture Factory LLC, will remain, however all work will be performed under the CAM Millwork moniker. According to owner Chris Modrzynski, the company was due for the rebrand, which has been in the works for some time. “The new name eliminates some of the confusion and perceptions people may have had about what we do.”
“We’ve produced at high volumes and even higher quality for years. It was time to refresh our corporate identity to reflect that,” he continued. “The logo is the first thing people see, and we’re proud of this one. It’s sleek, and succinctly explains exactly who we are. Our motto is, ‘We make it easier.’ The rebrand is a core part of that foundation as we move forward, and especially important with our newfound push into digital messaging.”
CAM Millwork is also undergoing a soft launch of digital platforms and social channels to further grow the brand beyond its Easton, Pennsylvania, headquarters. The company has a history of contributing to the fabrication of commercial cabinetry and millwork across the spectrum of industries, from medical – hospitals, labs, and dental offices – to finance, government agencies, educational institutions/schools, and professional sports, having produced items as disparate as lockers/stalls for popular theme parks and for marquee arenas in New York’s tri-state area, to teller counters and conference tables for major regional banks, among many other venues.
ABOUT CAM MILLWORK:
CAM Millwork is a family-run business that has been in operation for over 40 years. The company’s tight-knit team has used its extensive knowledge, experience, and craftsmanship to produce unmatched-quality laminated casegoods and custom commercial millwork, in its 32,000 sq. ft. facility, utilizing the latest computerized equipment. As stated on the company website, their “mission is to effectively serve our clients by providing the best value and efficiency for projects large and small.” Business hours are 6:30a–4:00p. The offices can be reached at (610) 250-9510 or via website at www.cammillwork.com.